Van Herpen x Bala
World Building
2022
VR Ideation
Rendering
What if you could wear Iris Van Herpen everyday?
https://www.irisvanherpen.com/
The Master of
Technique
Iris Van Herpen is a Dutch fashion designer and couturier renowned for her futuristic, darkly, fantastical aesthetic.
Her designs are hypnotic with garments based on multilayered kinetic sculptures. She is admired for her willingness
to experiment.
2D to 3D
I love Van Herpen’s style of layering and materiality. I wanted to carry over that level of attention into maximalist statement pieces. I also really like the transformation aspect of her work and aimed to include it in my concepts.
The Lineup
I was inspired after the Bubblegum Armor project to create a more accessible line for Van Herpen and carried the
silhouettes forward.
Iris Van Herpen x Bala is the collaboration of high fashion and accessibilty. It is a collection based off of Iris Van Herpen’s futuristic, fantasy high fashion made to be worn whenever, wherever.
I wanted to try my hand at world building to create the environment to present my collection in. I also wanted to create a more detailed 3D environment without being limited by repeated system crashes due to large files, again.
World Building
Testing, testing
Living in it
Block Party!
Take a walk with me
I set the scene for my presentation as an afternoon stroll window shopping in Amsterdam. The collection was displayed in the store window and as art by a vendor.

“I find beauty in the continual shaping of chaos which clearly embodies the primordial power of nature's performance.”
Iris Van Herpen